Brick and mortar fashion stores are competing more than ever with the ease of online shopping, relying on the instore experience to temp people onto the shop floor. One of our favourite products for retail use is our interactive mirror screens, designed to change the fitting room experience forever. Niketown in London opted to use our Mirror Touch screens as part of their bra fit experience, providing all the right information at the right time.

70% of all purchasing decisions are made in the fitting room and with Nike implementing these displays, users could learn more about the product they were purchasing as well as being upsold other colourways, similar styles and product recommendations. These interactive screens allowed Nike to grab the attention of the customer at a key drop-off point in the buying journey, allowing for a more personalised shopping experience to encourage a sale. These screens were also used to promote meets and local exercise classes to offer a sense of community, building a better customer-to-consumer relationship.

An engaging window display is one of the key drivers for footfall in retail, with each store often competing against it’s neighbours to get customers through the door. By creating an interactive window display, users are directly engaging with the brand to create their own personal experience. Our Interactive Projection Foil was used in the window of designer brand, Hugo Boss, encouraging users to choose their favourite Hugo Boss brand by browsing the products on screen.

Our Interactive Touch Foils were also used in Republic, allowing users to browse the online store where they could order items that were out of stock or not held in the store. This not only allowed shoppers to take control of their experience without the need to engage with a member of staff but also helped to keep the sale within the store rather than leaving it to chance that they would complete the sale at home.