Posted July 1st, 2021 by Emily Burkinshaw & filed under , General, Inspiration, Technology.
With the retail, leisure and hospitality sector forced to close for the majority of the last year and a half, we’re now facing a serious lack of inspiration for how displays can be used in these environments. Despite many people being raring to go, a large portion are suffering with social anxieties and reservations about life going back to normal. Due to this, we now must look to how we can make our venues more appealing and exciting as well as offering an experience worth leaving the house for to drive more traffic back to these businesses in need.
We offer a huge range of unique and innovative display technologies, but when it comes to wow factor, nothing compares to our selection of Transparent Displays. Our solutions are incredibly versatile with some even manufactured specifically to suit certain projects and applications, but the true beauty of these products are in the inventive ways they’ve been used by our customers. Take a look below as we give you all the inspiration you need in how to choose the right transparent display for your project.
Transparent Projection Films & Screens
Arguably our most popular transparent technology, are our Transparent Projection Films and Screens, Clearview used for Rear Projection and Clearvision used for Front Projection applications. Available as an Acrylic rigid screen, we also offer our Clearview and Clearvision technology in the form of a self-adhesive film that can be retrofit to any existing glass surface.
Our Clearview Rear Projection Film is incredibly successful, lending itself as a HD/4K quality projection screen that can be used to produce a holographic peppers ghost effect, whilst also being completely transparent when not projected onto. We’ve seen our holographic effect screens used as a key component of the 83rd Academy Awards stage design as well as in Halsey’s performance at the 2018 MTV Awards. In addition to this, our Clearview film has also had stints in multiple Hollywood blockbusters including Transcendence (2013) and Guardians of the Galaxy Vol. 2 (2017).
Due to the continued success of our transparent rear projection technology and the incredible demand, last year we launched our Clearvision Front Projection Film and Screens. Our Clearvision technology is built on the foundations of its rear projection counterpart however this transparent front projection screen is dual image, producing a peppers ghost effect image on both sides of the screen. Our transparent front projection film is ideal for application to windows or glass facades where the effect can be enjoyed from both inside and outside the building.
Transparent LCD Screens
Coming in a close second to our holographic projection technologies, our selection of Transparent LCD Screens are a firm favourite in retail and leisure applications. In order to work Transparent LCD technology requires a powerful backlight to produce an image on screen, presenting solid black pixels of content as expected and rendering white content as transparent.
Traditionally Transparent LCD Screens are designed to be integrated into a full surround of housing to get the best performance, with us seeing our technology used in this way in many retail stores and even themed restaurants and unique exhibitions. After recent further research and development, we found that these screens can still operate at maximum potential without the constraint of a complete surround. We worked with Nike to bring their concept into reality with the end product being nine stunning Transparent LCD Display’s that sit away from the wall, utilising an oversized abstract high brightness backlight and no housing, still producing crystal clear, HD/4K quality content.
As well as manufacturing screens designed for integration, we also offer Transparent LCD Display Cases providing a complete solution that’s ready to go upon arrival. We can even create bespoke, unique housings that reflect your brand, working with you directly to create a solution that’s completely unique to you. Both our Transparent LCD Screens and Display cases can also be granted touch capabilities to create a Transparent Touch Screen, ideal for museums and visitor attractions giving guests a hands on experience.
Transparent OLED Screens
Still fresh on the market, these incredible Transparent OLED screens are a rarity but when used have an undeniable impact on grabbing the attention of traffic. Unlike the Transparent LCD technology these screens operate without the need for a backlight or enclosure allowing them to be used virtually anywhere as they don’t rely on any additional factors. Working in an opposite fashion to the similar LCD technology, the Transparent OLED’s display black as transparent and white as a block pixel.
Transparent LED Screens
The most powerful out of all of our transparent technologies is our Transparent LED Screens. Designed to attract traffic from a distance, these displays are a great way to utilise window space for advertising without completely blocking the view. Available in module sizes of 100 x 500m and 500 x 375mm, these screens also boast a small bezel making them ideal for window displays that suffer from restrictions in floorspace. The modular nature of these screens offers the potential for huge Transparent LED video walls that could compete with the likes of alternative LCD technologies but massively overshadows them when it comes to impact and brightness.
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