Real Estate Agent Displays Are Tried & Tested
It’s no secret that the best display for your business is one which is visible and engaging. As a merchandising technique that has been used since trading began, your displays are your opportunity to show customers what makes you different. Whether it is product range, quality or even price, your displays are used to offer an insight into what kind of business you are. Real estate agent displays are no exception, however, for real estate agents, merchandising is a very different ball game compared to standard brick and mortar stores.
When customers can see a physical product, they are able to make decisions into whether that product is for them or not. They can see the size, make assessments on quality and ultimately, they can imagine themselves interacting with the product a lot easier if they can see it right in front of them. Real estate agent displays have to work slightly differently, as often, their ‘products’ make it impossible to physically display in the same way as you would most other products.
The Window Display
A window display is one of the real estate agent’s most important tools. Highly visible, real estate agent window displays are often the very first point of contact that your customers will have with your business. First impressions really do matter.
Window based real estate agent displays have a lot of work to do. With the absence of a physical product, the pressure is on to make often dull and boring images of properties inspiring. Furthermore, real estate agent window displays serve as a big source of information, particularly when your office is closed.
Customers looking to make a property purchase must make some very big decisions, often resulting in a multitude of questions. Whilst it is important that lots of these questions are handled by a trained sales expert, there are many that do not require your sales team’s valuable time. This means that an effective window display can help to free up resources, allowing them to be more productive. An informative and accommodating window display can help your customers make decisions without needing any input from a team member, so your premises can still be productive even during closing hours.
Pro Display offers a multitude of products which are perfect for window based real estate agent displays.
The Power of Digital Signage
Once your customers are inside your premises, there is still a long way to go to secure the sale. Imagine your customer’s disappointment (or even regret!) when they see a dull and boring interior, after having seen such an engaging and informative window display. Remember those days when your office is overrun with potential customers, all with a long list of questions. Ideally, you want to provide these customers with an experience that measures up to the positive impact your amazing window display had on them only moments ago. Effective digital signage can be a very useful tool in this regard, giving your business a real cutting edge that, when used in conjunction with a well-executed window display, can have a major impact on your credibility and the way you process customers.
Directing customers to a conveniently placed Interactive Kiosk, for example, gives them the time, freedom and protection from the elements to browse your selection in comfort and at their leisure. This is an opportunity you could be using to communicate information, promote additional extras to your service or even other properties if they are still undecided.
Using an Interactive Touch Table, sales staff have an excellent platform to be truly engaging with your customers. With the ability to navigate digital maps via touch interactivity. your customers can be ‘hands on’ in checking crucial selling points of the property. You can even do this for them, bringing up relevant information then switching the orientation of the touch table display so they don’t have to move.
The use of digital signage is limited only by your imagination and can help you and your customers in so many ways. The housing market is driven as much by aspiration as it is property, so there really is no better way to ignite your customer’s aspirational dreams than to put them face to face with aspirational technology during the transaction. By including our Interactive Mirror Screens, for example, as part of your customer processing, you will not only be reinforcing your credibility, but also indulging that aspirational appetite that customers often seek when looking to move property.
LCD Advertising Kiosk, Rear Projection Film, Transparent LCD Screen, Transparent OLED Screen, Art Speaker, Interactive Digital Signage Touch Kiosk, Interactive Touch Foil, Interactive Touch Glass Overlay, Interactive Mirror, Interactive Touch Tables, Dual Image Projection Screen
Bring the Property to Your Customers
As mentioned earlier, the absence of a physical product to promote and sell to your customers there and then makes merchandising tricky. Your role as a salesperson is made that much more difficult having to rely on property viewings playing such a big part in securing the sale. It is rare that customers would be willing to confirm such a big purchase without a property viewing, however, you can help to secure it as much as possible using a digital tour. Digital tours are increasingly being used online and in the real estate agents to help show customers what properties look like. However, many of these ‘tours’ are simply glorified images, limiting the access and visibility of the property. You can stay one step ahead of the competition by helping to create a sense of realism with your tours- think scale.
For example, you could use our UST Front Projection Screen to help to increase the size of the viewing area, taking your customers closer to ‘the real thing’ than they would be by viewing the tour on a PC monitor or device. Additionally, by using our interactive digital glass, you can put the tour progression in the hands of the customer, giving them an opportunity to explore the house (and the technology) at their own pace, again, indulging that inspirational appetite.
Make Your Customers Feel Important
During the purchase of a property, many sensitive and personal details are shared by your customers with the sales person. At busy periods, this may be uncomfortable for your customers to publicly share, especially if your office is open plan or particularly quiet. Integrating our switchable smart glass into your premises can help to provide your customers with the privacy they need, whenever they need it. Instantly switching the glass to opaque when privacy is required is as easy as pressing a button, and will not only impress your customers, but it will also make them feel valued and considered. This will help to increase your credibility and potentially initiate a positive relationship that may last for the entirety of their dealings with you.
Our switchable smart glass can also double up as an interactive projector screen, giving it extra value. Linking with the previous section, a switchable smart glass interactive projector screen can be used to navigate digital tours much like our other projector screens.
Pro Display offers a wide range of products to ensure that your display is looking it’s best, helping you keep up with the latest in display innovations. In addition to the products mentioned in this article, there is a wealth of information about our audio/visual options available to you on our website. If you have some ideas about how you would like to integrate our technology into your real estate agent displays, please get in touch via our contact form below, or call us on +44 (0)1226 740 007.